“Understand in detail and decide in principle”

It is important to follow the right principles as they will guide your strategy. If you do not have principles you do not have an over all direction and can very efficiently go nowhere. Understanding the principles is key, and not to be confused with following a half understood direction blindly.

Below I have tried to summarize half a lifetime worth of principles in a few links. Some of the principles to be found on the pages below will be immediately recognizable and will already be in place at your company. Others will already be be in place but may not be recognized as they are described here. Still others you may not have come across at all.

It is worth taking the time to understand the ones that are not recognized and see how they might apply to your company. If you wish to debate them with me or to suggest more then get in touch via the contact page.